AI Engine for Destination Marketing

The first AI-powered destination marketing engine for event aggregation, connecting local businesses and optimizing the event discovery experience.

841.67% MAU growth in 3.5 months.
Now 115k daily active users and counting.
Adapted by 12+ local media & DMOs.

  • Type
    AI Automation, Mobile
  • Duration
    Apr 2024 - Aug 2024
  • Contribution
    Project direction & strategy, research, rebranding, design system, sign-up/log-in, home page, event feed, save & collection, event detail page, SEO pages.
  • Team
    1 CEO, 1 Engineer, 1 PM, 1 Marketing Manager
  • Outcome
    841.67% increase in MAUs in 3.5 months, now 115k active users, adapted by 12+ local media and DMOs.

Overview

↳ Building AI-powered destination marketing

A tailored solution, built to transform at scale

Check What's Good uses AI-powered automation to curate the best things to do in the city, updating in real time. It is designed to transform the digital presence for DMOs and local media in all cities.

Immerse like a local with seamless experience

Tailored for diverse cities and DMOs (destination marketing organizations), Check What’s Good makes discovering local events easier, more engaging, and accessible for both visitors and tourists.

Feature 1: Home

↳ Partnering with sponsors — quick access to local experiences of all kinds
Sponsors are always prioritized on the home page and feed, being seamlessly integrated into the rest of the content without creating any visual distraction or experience friction.
Before
After

Feature 2: Feed

↳ "Feed" that reaches beyond our platform — straight to local businesses

AI-curated. Intentionally designed. Built to convert.

This is not a Tiktok clone. Our AI-curated feed updates in real time, serving rich, scrollable cards that are designed to engage — not overwhelm. Each card is clickable and not being in full-width by intention, driving users directly to local businesses with no upfront cost to participate.

Built to spotlight authentic experiences, the feed seamlessly supports both short videos and still images from diverse sources across the web. Businesses are encouraged to capture real moments—because that’s what truly grabs attention. The result? A seamless, immersive discovery experience that feels alive, relevant, and truly local.
Before
After

Feature 3: Event page

↳ Boosting engagement on event pages with optimized information hierarchy

Re-directing users straight to business partners

User engagement is critical for any product—but for us, it’s just the start. Our platform not only captures engagement on our own site, but also directs users to the local businesses we partner with. A strategically placed floating button draws attention effortlessly, making us the bridge that empowers local DMOs and media to thrive through our platform.
Before
After

Feature 4: Save

↳ Save quickly. Organize effortlessly. Access anytime.
Users can create personalized collections for easy reference whenever they need, without sticking to the system filters. Saving is quick, organizing is simple, accessing it is easy.
Quick save
View saved collections

Scale

↳ From mobile-first to responsive desktop
↳ Playful, engaging, atomic, light-weight: design system for scale, consistency, and easy adoption
Our platform’s content can be highly dynamic due to the variety of video and still imagery. To maintain visual clarity, colors are chosen carefully to minimize distraction.
Iteration is never wasted time. I built the design toolkit from the ground up with rapid iteration cycles to minimize the number of component variations needed. By creating components where a single style adapts seamlessly across multiple viewports, the system becomes more scalable and enables faster engineering implementation.
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